The ever-accelerating growth of the digital economy means that all companies — from tech startups to traditional industries — are focused on how to acquire customers digitally. As a result, global digital ad spend was forecast to account for over 50% of total advertising spend in 2020, a trend that will only continue into the future. Digital Marketing is expected to become the most valued marketing specialty, and those with the desired skills will be highly sought-after for years to come.
Microcredentials: a big amount of learning in a small amount of time
Canada's labour force is undergoing a digital transformation while also recovering from a pandemic-induced economic slowdown. In these remarkable times, there are a range of opportunities to innovate, grow, and prepare for the high-growth jobs of tomorrow.
Business Development Manager
Business development officers and marketing researchers and consultants conduct research, formulate policies and manage programs to stimulate industrial and commercial business investment or tourism in urban and rural areas, or to promote commercial or industrial products and services. They are employed by government departments, international organizations, marketing firms and business associations or may be self-employed.